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Ethiopian Embarks on Brand Repositioning

 
Ethiopian has entered an agreement with Goslar & Associates (GA) Co., Ltd., of Bangkok, to build a master brand for Ethiopian in line with Ethiopianís Mission, Vision and Value statements. GA will build on those characteristics of Ethiopian that make the airline unique.
Ato Tewolde G. Mariam, Chief Operating Officer of Ethiopian Airlines and Mr. Alex Goslar, Director Goslar & Associates Co., Ltd signed the agreement at Ethiopian headquarters on 23 February 2007.

 
ABOVE: Ato Tewolde G. Mariam, Chief Operating Officer, Ethiopian Airlines (RIGHT) with Mr. Alex Goslar, Director Goslar & Associates Co., Ltd after the signing of the agreement.

 

 

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Creating : Brand Position, Marketing Plans, Brand Identity, Advertising and persuasive image campaigns, Building Brands in Thailand, South-East Asia Europe and USA