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  Brand Building Program


To Build Brands,  has been Alex Goslar’s  subject of  interest for the passed 30 years. Alex worked  as a creative at SF & Partners in London, at OAG Munich, J.W. Thompson Chicago. But most of Alex’s Brand building activities were at Leo Burnett Advertising Co., where he was a creative director stationed in  Bangkok, Chicago and Frankfurt Germany.  During his journey, Alex  was able to create some distinctive campaigns for such global brands as: Mc Donald’s,  Heinz Ketchup, Kellogg’s Breakfast Cereals, Oscar Mayer Foods, Phillip Morris, P&G Cheer detergent, Vidal Sassoon, Volvo Cars, Kraft Foods, Dunlop Tires, BASF Video and Audio tapes, Vick Pharmaceuticals, Nestle and many more. 

Alex’s campaigns not only elevated brands to a higher position in the market place, but also earned international awards. 

Amongst them: Golden Lions from the Cannes Film Festival, New York Cleo’s, awards from the London Advertising Festival The One show and the Los Angeles art director’s club. 

In 1994 Alex was invited to be the chairman of a judging panel at the South African Annual advertising award, “The Loerie ”. 

In 1997 Alex decided to return to Bangkok where he manages  an independent  Brand Building Agency since 2001.


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Goslar & Associates Brand Building Agency - Bangkok
Creating : Brand Position, Marketing Plans, Brand Identity, Advertising and persuasive image campaigns, Building Brands in Thailand, South-East Asia Europe and USA